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A&R (ARTIST & REPERTOIRE)

The ones in charge of finding and signing new talent. They also have a hand at choosing album cuts and studio selection.


AIRPLAY

Airplay is very competitive. There are two ways to get airplay. One is through money and the other is through buzz. Either you pay a hired radio promoter a bunch of loot, or get buzz. Buzz can be obtained on college radio and other indie radio outlets like mixshows and late night specialties enough to generate public awareness. Buzz can also be made announcing your release date or distribution or gigs. There is one third way. Luck.

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